Jason Waggoner
Regional Director | Pre-sales Manager
Toronto, ON
Email: jasonwaggoner4@gmail.com | Phone: 289-775-1603
PROFESSIONAL SUMMARY
Dynamic and results-driven fitness industry leader with over 25 years of experience in sales management, operations, and team development. Proven ability to exceed sales targets, optimize operational efficiency, and drive business growth in competitive markets. Known for exceptional leadership, strategic planning, and customer-focused solutions that improve member satisfaction and retention. Adept at turning around underperforming locations and building high-performing teams.
PROFESSIONAL EXPERIENCE
Regional Director | Pre-sales Manager
American Club System | 2008 – Present
- Spearhead pre-sales efforts for new fitness centers, consistently exceeding sales targets.
- Lead lease negotiations and design optimal equipment layouts for multiple fitness facilities.
- Oversee multi-site operations, including hiring, training, and financial management (A/R & A/P).
- Develop and implement lead generation strategies through community events, corporate outreach, and media campaigns.
- Analyze sales metrics to identify growth opportunities and optimize performance.
- Deliver outstanding customer service, ensuring a superior experience for fitness center members.
Key Achievements:
- Successfully opened and managed multiple fitness centers, driving consistent membership growth.
- Improved operational efficiency across all locations, ensuring facilities meet the highest standards.
Area Director
Gold's Gym | Atlanta, GA | 2006 – 2008
- Directed sales processes and personal training operations across multiple gym locations.
- Led recruitment, training, and scheduling of gym staff, fostering a culture of excellence.
- Motivated sales teams to exceed quotas and developed staff into senior roles for organizational growth.
- Strategically managed sales distribution and performance metrics to achieve targets.
Key Achievements:
- Consistently surpassed sales goals, driving revenue growth.
- Played a pivotal role in expanding the personal training program, increasing profitability.
General Manager
LA Fitness | 1999 – 2006
- Managed sales and operations for locations in Arizona, Florida, and Georgia.
- Recruited, trained, and developed top-performing gym staff, promoting many to senior roles.
- Organized and executed special events to boost memberships and engagement.
- Enhanced revenue streams through strategic planning and sales execution.
Key Achievements:
- Boosted Personal Training program revenue by 55%.
- Exceeded sales quotas by an impressive 125%.
General Manager | Regional Director
American Club System | 1994 – 1999
- Directed operations across Florida, Georgia, South Carolina, and North Carolina.
- Led sales teams to surpass membership and training package targets.
- Established and executed special events to enhance community engagement.
- Maintained operational excellence, ensuring facilities remained clean and fully functional.
Key Achievements:
- Increased annual memberships by 35%.
- Consistently exceeded annual sales quotas by over 50%.
EDUCATION
University of Florida | Gainesville, FL | 1990 – 1993
Fort Myer's High School | 1986 – 1989
- High School National Racquetball Champion, 1989
KEY SKILLS
- Sales Leadership: Proven track record in exceeding sales targets and growing revenue.
- Operational Excellence: Skilled in optimizing facility operations for maximum efficiency.
- Team Development: Expertise in hiring, training, and mentoring high-performing teams.
- Strategic Planning: Adept at using sales data and market trends to drive business growth.
- Customer Service: Committed to delivering exceptional experiences that enhance customer loyalty.
- Problem-Solving: Effective under pressure, with a history of turning around underperforming locations.
ADDITIONAL INFORMATION
- Strong communication and interpersonal skills, capable of engaging with stakeholders at all levels.
- Detail-oriented and highly organized, with a focus on meeting deadlines and exceeding expectations.
- Thrive in fast-paced environments, consistently achieving results in challenging conditions.